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The start of college football is right around the corner. Last month,聽hundreds of Arizonans gathered at the sixth annual Fiesta Bowl Kickoff Luncheon to celebrate the upcoming season.

Celebrating Football:

According to the Fiesta Bowl organization, 鈥渆very year, college football fans in the Valley of the Sun look forward to the Fiesta Bowl Kickoff Luncheon to get ready for the season ahead.鈥�

The luncheon attracts football fans and local charities with presentations from some of the biggest names in college football. This year legendary University of Oklahoma head coach Bob Stoops, was the keynote speaker.

鈥淭he beginning here of football season is [the] absolute best,鈥� Stoops said. 鈥淚t鈥檚 an exciting time of the year. Everybody anticipating how their teams are going to do.鈥�

Stoops shared how he inspired his athletes to become the best version of themselves.

鈥淔ight for it, always. Being tough means being able to handle being uncomfortable,鈥� he said. 鈥淣o one wants to be uncomfortable. Everybody wants it all to be good and easy, well, that just isn鈥檛 it. You鈥檝e got to fight for stuff. I tell my players all the time, you get out in life, you have to learn to fight for whatever it is that you want.鈥�

Stoops retired after 18 seasons with Oklahoma, so the beginning of a new season is bittersweet for him.

鈥淚 used to be so excited this week, school started, [football鈥檚] getting close. Now I don鈥檛 get to do it,鈥� he shared. 鈥淗onestly, everyone asks me how I鈥檓 doing. It鈥檚 different, I knew it would be different. It鈥檚 drastically different. Some of it鈥檚 good, some of it鈥檚 bad. I get that. I anticipated all of it. I鈥檓 in a great place.鈥�

Charitable Impact:

鈥淚t鈥檚 also important to remember that the Fiesta Bowl is not just about two football games. We have a year-round slate of events geared towards building funds that we use to give back to the community,鈥� Mike Nealy, Fiesta Bowl Executive Director, explained. 聽

According to Fiesta Bowl Charities, it has the most charitable giving of any college bowl organization. Over the last eight years the organization has given $12.5 million to charities that are involved with youth, education, or supporting sports.

鈥淭he Fiesta Bowl is about more than football. Football鈥檚 really important, football鈥檚 why we are here in this room,鈥� Steve Leach, 2018-19 Fiesta Bowl Chairman of the Board, said. 鈥淭he thing that really excites us 鈥� or one of the things beyond football 鈥� is the impact that we, as a family, can have on our community.鈥�

One of the programs Fiesta Bowl Charities is passionate about is Wishes for Teachers.

鈥淲e invite teachers across the state to submit a wish. What would you do to your classroom? How would you impact your kids/students directly if you got $5,000?鈥� Leach said. 鈥淸We pick] names out of the hat and then we give them that $5,000. It has an amazing impact in our education system.鈥�

According to Leach, Fiesta Bowl Charities has committed to matching up to $500,000 in donations to the Wishes for Teachers program.

Fiesta Bowl Charities has also teamed up with Kadima.Ventures to bring STEAM-activities to classrooms around the state.

鈥淭he money is going to impact kids. One of our biggest missions is fixing that classroom,鈥� Tim Wales, Kadima.Ventures CEO said. 鈥淭he more we focus and put money to influence and encourage those kids to grow up and make a difference in the world now, the better this world will hopefully turn out.鈥�

Fiesta Bowl Charities is the most charitable bowl organization thanks to profits from year-round events such as its Youth Football Clinic, Par-3 Challenge, Cheez-It Bowl, Fiesta Bowl Parade, and more.

For a full list of Fiesta Bowl events,click.

Helping Arizona鈥檚 Economy:

Additionally, the Fiesta Bowl is proud of the huge economic impact its bowls have created in Arizona.

According to the organization, on average the PlayStation Fiesta Bowl and Cheez-It Bowl draw about 60,000 visitors to the state every year.

Over the last 12 years the two games have generated roughly $2.75 billion in economic impact. 聽Nealy announced that the economic benefits will continue into the future with the extension of college football playoffs.

鈥淔or an additional six years we鈥檙e going to be in the playoff business here [by] hosting a couple more semi-final mashups,鈥� Nealy said. 鈥淗osting these games really brings a lot of value, of course. The impact to the state has been, just in the last four years during the playoff system, it has been almost a billion dollars. A billion, with a B, dollars of economic impact to our Valley and to our state of Arizona. That鈥檚 an important part of the Fiesta Bowl鈥檚 mission.鈥�

The first games of the 2018 college football season kicked off Saturday, Aug. 25th.